Small home based businesses on the web need traffic. Page ranking is essential for a business to be successful. To be highly successful, the web site ranking has to be on the first two pages of any Google search. Research shows that 68 percent of searchers never go past the first page. Search engine optimization or SEO is necessary for good page rankings with search engines.

Keywords and content that matches keywords are what brings traffic to a web site. Back linking is also an extremely useful method. Search engines have crawlers or spiders that analyze keywords and match those keywords to the web site content. If the keywords or keyword strings are misleading, the search engine will lower the page rank. Web site owners at one time would stuff their web site with popular search terms or keywords to get web traffic. The unscrupulous web sites made money from ad clicks and not by selling a service or product. They only needed to get traffic to the web page.

Back link from all social media web sites. A back link is simply a link to the business web site. A blog is a potent tool as well. Keep the content relevant and fresh. Use back links in all individual blogs. The closer the keywords match the content on a web site the higher the ranking.

Get a Google adsense account. The account is free, and it will analyze how individuals found the web site. In addition, Google has an ad share program so high traffic web sites can benefit from ads placed on their site. Blogs rich in keywords will bring traffic. Make the blog appealing so people will follow it. Page ranking takes work and a little imagination at times.

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